Hi, I'm Lauralynn.
My work sits at the intersection of ecommerce strategy, tech development, and operational leadership—with a particular love for making complex systems feel simple.
I also advise a handful of ecommerce brands I genuinely care about—helping them scale smarter with better tools, sharper strategy, and operations that don't buckle under pressure. I thrive in the space between high-level vision and hands-on execution—zooming out when needed, and rolling up my sleeves when it counts.
Originally from Buffalo, NY—now based in sunny San Diego with my husband Skyler, our wildly determined toddler, and a house full of open tabs and half-finished drinks. Slack's always open. So is the snack drawer.

Staytuned Digital
At Staytuned, we build Shopify apps that merchants rely on (and actually enjoy using). As COO, I lead strategy, product, and operations across our portfolio.
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Alex Mill
Digital advisor across site, email, and tech—making sure the online experience is as polished as the clothes.
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TOGETHXR
Advisor on ecommerce, email, and merch. I help build the systems behind this powerhouse women's sports brand. (Yes, my toddler has modeled for them. Yes, it was adorable.)
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Packsmith
Strategic advisor to this next-gen ecommerce ops platform. Helping them fulfill products—and operational dreams—with less friction and more joy.
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Past Clients
Previous Employment
Get in touch
For projects, questions, or general witty repartee:
📬 [email protected]